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The artist gives his £25k prize award winnings to small concert halls

The artist accepting the award in Newcastle
He received the prestigious award recently in Newcastle

The star has given the full amount of his £25k honor cash to the MVT, which functions to save the Britain's grassroots music venues.

The star was presented with the prize on mid-October as his new release People Watching was chosen as the best record of the past year.

He has opted to give the cash to the MVT, in acknowledgment of the crucial part grassroots venues had in his beginning days.

"I personally wouldn't be doing my current career if it wasn't for all the performances I did around the North East, and further afield, when I was just getting going," said Sam Fender. "These venues are legendary, but they are in difficulty."

Beginning in 2023, more than 150 of these spaces have shut down – about 16 percent of the whole industry in the UK.

Over the past year, major artists like Pulp, the group Coldplay, Katy Perry and Sheeran have all supported the trust in its efforts to keep the scene afloat, by adding a minor surcharge to their ticket prices, which supports local stages.

He also participated, generating over £100k on his live tour to assist 38 grassroots venues across England, Scotland, and Wales.

The donation assisted locations that were facing imminent closure due to difficulties caused by floods, blazes and family tragedies, as well as regulatory hurdles, legal disputes and noise complaints.

Other venues were granted funding support in upgrading amenities and gear that helped performers and audiences.

"The concept that funds from performances in big venues supports the smaller venues, where it all starts for musicians like me, is just common sense," Sam Fender has said.

Pulp members on stage
The group are one of the many acts who contributed their honor funds to good causes

The musician is among several artists to donate his honor funds to good deeds.

When the band received the prize in 1996 for their record Different Class, frontman Cocker announced that the group would donate their cash to the non-profit War Child.

During 2002, artist Ms Dynamite divided her prize among multiple good causes, including the NSPCC and a charity for Sickle Cell.

"I also gave a £1,000 to my local community centre, to their classes, because I did gymnastics when I was a child and they lacked better apparatus," she explained to a publication.

Two years ago, Ezra Collective donated their winnings to the community center that developed their group, alongside other independent music bodies.

And 1994 winners they donated their award to a MS organization after a close contact was found to have the illness.

"The victory was quite enough," stated artist the singer. "The prize was the extra but we didn't need the bonus, because we had the main prize. So our victory touched another person's life."

In the past week, the MVT shared it had rescued a couple of small stages in the South East, by placing them under local control.

The first in Southampton and The Croft in Bristol were acquired under the public acquisition initiative, which is funded by Arts Council England and enthusiasts who purchase "shares" in the venues.

The writer

Judith Vasquez

A seasoned gambling analyst with over a decade of experience in sports betting and casino gaming, specializing in UK markets.

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